Our Creative Philosophy
Every arrangement tells a story. We believe in crafting floral compositions that speak to your heart while honoring the natural beauty of each bloom.
Artistry Meets Nature
My grandmother taught me that flowers have personalities. Some are bold and dramatic, others whisper their beauty softly. After fifteen years in this business, I've learned to listen to what each bloom wants to become.
We don't force arrangements. Instead, we guide them. Whether you're celebrating an anniversary or expressing sympathy, our approach centers on understanding the emotion you want to convey. Then we select flowers that naturally embody that feeling.
This philosophy shapes everything we do. From sourcing the freshest seasonal blooms to designing arrangements that feel authentic rather than manufactured, we treat each creation as a small work of art meant to connect hearts.
How We Create Magic
Our three-step process ensures every arrangement reflects both your vision and the natural character of the flowers we work with.
Listen & Understand
We start with conversation. What's the occasion? Who will receive these flowers? What emotions do you want to express? Your answers guide our entire creative process.
Select & Design
Based on your needs, we choose flowers at their peak beauty. Each stem is evaluated for color, texture, and longevity. Then we design with both artistry and practical considerations in mind.
Craft & Deliver
Our arrangements are assembled the day of delivery to ensure maximum freshness. We include care instructions so your flowers stay beautiful as long as possible.
Meet Beatrice Whimsley
Some florists arrange flowers. Beatrice converses with them. Her unusual approach combines traditional European techniques with an intuitive understanding of how different blooms interact.
She spent three years studying under master florists in Amsterdam before returning to Azerbaijan to establish Igro Pazl. Her background in botanical illustration influences how she sees color relationships and natural forms.
What sets Beatrice apart is her ability to create arrangements that feel effortless yet sophisticated. She believes the best floral designs don't announce themselves—they simply make people smile.